Freedom In Simplicity

When you make a clothing purchase it's a vote for the ethics of the brand you are buying from. As an apparel company, we are aware of the waste that unwanted clothing creates and sensitive to our place and role in the planet’s ecosystem and that’s why we promote thoughtful consumption. One of the best places to start simplifying is in your closet. It's all about simplicity minimalism!

Here's an easy way to streamline your wardrobe:

Over the next month, each time you wear an item, hang it back up turning the hanger around. After one month donate what you haven’t used.🙌

P.S. In the future consider the purpose of a piece of clothing before it is allowed a spot in your wardrobe. Can you wear it day to night to work to weekend? Can you dress it up and down? Can you mix and match it with many items you already use?

Wardrobe Minimalism

There are many benefits to a streamlined wardrobe such as simplifying, fewer decisions to make when getting dressed, more quality clothing, reducing carbon footprint ...

What to wear for a week in Paris while packing light?

What to bring for 3 weeks in South America?

How much clothing does one really need?

You have an insights?!! Share your answers with our community by emailing your comments to and we will post your thoughts! 

~Marie Kondo's best-selling book The Life-Changing Magic of Tidying Up offers a de-cluttering process that starts with clothing. 

~In her article entitled How To Give Your Closet The Ultimate Minimalist Makeover the author Anuschka Rees says "It's not about owning or doing as little as possible. It's about owning and doing the right things, things that add value to your life."

~Rebecca Shern in her Minimal Wardrobe blog entry lists what is in her minimalist wardrobe. You may be tempted to start emptying out your closet after checking out her list!

~MindShift.Money looks at clothing purchases from a personal finances viewpoint saying "Many financial advisors suggest spending 3 to 5 percent of your income on clothing. So if you take home $4,000 a month, that’s $120 to $200 a month." They also talk about curbing our addiction to excess. 

~The article Why We Buy More Than We Need lists 7 very compelling reasons and we recommend you check those out on your way to a minimalist wardrobe.